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A new prescription for sales processes?
We thought we’d share this article by Wendy Blackburn from Intouch Solutions. Intouch is a marketing agency based in Kansas City USA that specialises in the complex and high regulated pharmaceutical industry.
Wendy talks about how the pharma industry has embraced iPad as a communication tool with doctors, revealing some statistics and findings:
- Twenty-seven percent of physicians have tablet computers such as iPads, about five times the level in the general population; 79% of physicians say they prefer iPad for clinical use.
- Two-thirds had viewed details on a tablet device and more than one-third had already received an iPad detail from a pharma sales representative.
- 8 in 10 rated digital detailing (iPad, iPhone, iTouch, Tablet, etc.) as the same or better than previous methods such as paper-based visual aids.
Pharma is doing a lot of work in this area and are clearly very progressive in adopting new technologies and marketing techniques. But what was apparent was even with the eccentricities of the pharma industry, the context of how mobile computing and apps are used in the sales process for just about any business are shared.
One thing is common across all businesses: getting cut through with their marketing messages. It’s no different whether it’s B2C or B2B, businesses constantly juggle getting the right amount of information at the right frequency at the right time to customers and prospects and their increasingly busy schedules (and shortening attention spans).
Apps on iPad or iPhone are being developed as tools for customers, to help them in their day-to-day activities. The marketing message is implicit in both the context and content of the app. People want something that’s providing them with the information that’s helping them make better decisions for their customers so they can be more valuable for their customers.
There’s an interesting line from the article:
“These days, the question seems to be more who “isn’t” using—or at least considering integrating—iPads into their sales process”.
Are you?
Why are these things everywhere? (and why they’re here to stay)
Image courtesy of mattrobs
There’s been so much happening in the mobile and web app area in the past 12 months - things are happening so quickly that we’ve found that they’re passing right by people and leaving them behind.
So we thought we’d share some of our learnings - share some really interesting facts and stats plus examples of what people and businesses are already doing with mobility.
During the month of June, we’ll be running a series of sessions with businesses about what’s happening in the mobile and web app space. (It’s also a chance for us to get out and stretch our legs a little.)
Tech23 is on again!
If you’re an Australian startup or technology company, you should check out Tech23 2011 which is on Tuesday, 23 August - there are $150,000 in cash prizes up for grabs for 5 lucky companies thanks to the NSW Department of Trade and Investment, Regional Infrastructure and Services.
Even if you’re not entering for glory, register to attend and see some great ideas and technology. There’s even a special rate for entrepreneurs!
We're speaking at RORO May meetup!
Steve together with Ryan Bigg will be speaking tomorrow night at the Ruby on Rails Oceania May meetup about what’s new for Rails 3.1 - as usual it’s at Trinity Bar – 505 Crown St, Surry Hills and kicks off at 6:30pm for a 7:00pm start.
See you there?!
Video courtesy of MiniPCPro
I must admit that we do focus a lot on Apple and iOS. It’s difficult not to when 9 of out the 10 times someone asks you to build an app, it’s either an iPhone or iPad app. However we have noticed over the past few months that there’s been more inquiries about Android or at least apps that work on both iOS and Android, rather than just Android only.
But here’s a new player to into the mix, RIM’s Blackberry PlayBook (that’s with a capital B and no space). Those Blackberry guys have been busy toiling away with bringing out their first tablet computer. Actually it’s Blackberry’s first hardware product that’s not a smartphone in it’s 17 year history.
they discover them.
Mobile web browsing can teach business more about its customers
With Australians most commonly accessing the mobile web at work or at home (both 42 per cent), followed by when they are in transit (30 per cent) and when they are out and about (10 per cent), what’s your mobile marketing plan to reach your audience at all times of the day or night?
The magical device has arrived once again.
So the iPad 2 was launched on Friday last week. I know, we have to get some for development purposes and showing the shiny stuff to clients but the queues have put me off a little.
We did do some scouting on Friday during our lunch hour around the Apple Store in Sydney CBD to see if we would see anyone we knew in the line. It didn’t take very long to find someone, Sean McNamara from MacAssist - i actually first met Sean at the local park near my old place in Wollstonecraft where i’d go to run my dogs. Sean’s an old hand with Macs - he’s by far the most hardcore Apple follower i know (i think he might still call them a Macintosh) and even has a tattoo on his chest of the Apple logo. The multi-colour one, you know it.
That’s right, it’s Stylish: Touch the Art {DSL Collection}
Our most recent app was selected by “Stylish iPad Apps”, an iPad dedicated daily show of stylish applications (and a fellow Tumblr powered site). We’ll be posting a blog entry about how the dslcollection app came together soon.
A stylish app for displaying Chinese contemporary art.
Enjoy!
Yes, it's going to be sold out. Again.
Yep, reports are coming in from the first weekend’s sales of the new iPad in the US.
There will be long waits for the iPad 2. Get your tent ready; you can still get to the head of the queue now.
Books we like.
Image courtesy of justanother24hours.com
Here at Dynamic Clarity, we like to read. I still prefer the old fashioned ones with paper and covers whilst Steve is an ebook kinda guy (Kindle and iBook).
REWORK by Jason Fried and David Heinemeier Hansson of 37Signals
WHY? A series of quick and commonsense advice that can help you and your business straight away.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder (now who has my copy of this book? i can’t seem to find it - it’s somewhere i know)
WHY? A beautifully illustrated book that’s breaks down business models for how they work today. How does your business work? Or more importantly, how COULD your business work better?
The Presentation Secrets of Steve Jobs by Carmine Gallo
WHY? Let’s face it, everyone wants to present like Steve. Make presenting your new line of zebra-print shag pile carpets to your customers exciting!
Entrepreneur’s Guide to Customer Development by Brant Cooper & Patrick Vlaskovits
WHY? Customer Development is a principle that is at the core of the Lean Startup philosophy, a philosophy we here at Dynamic Clarity swear by.
These are just a few - there are more but these ones just came to mind. Oh, and try out Booko.com.au if you haven’t already - it’s is a pretty cool site to find the cheapest online retailer to buy your books from if you’re in Australia.
apps4nsw hackathon and PETrified
Last Saturday, Steve and i attended apps4nsw, an annual event run for the DSTA, the NSW Department of Services, Technology and Administration, at the Powerhouse Museum. Run by Maxine and John from Web Directions, there were over 150 odd developer/designer types that came along as well as some folk from Google (demoing their Fusion Tables product) and Yahoo (demoing their YQL platform). From 8am to 8pm, it was a hack-off to see what apps we could build using NSW government data with cash prizes and robots going to the winners of 5 categories: Energy, Environment, General, Spatial and Transport.
We teamed up with some free agents on the day; James Martin from Campaign Monitor (we <3 CM), Ralph Lengler PhD candidate at USyd, Valery Yuschenko JQuery FOB from the Ukraine and William Parry programmer extraordinaire from Leo Burnett.
American Medical News: Health care embraces the iPad - Doctors jump on new technology
A close friend of mine is a director of a group of medical practices with both medical specialists (rheumatologists, endocrinologists and others) and allied health professionals (physiotherapists, dietitians and others) and tweeted this article the other day about how the iPad and tablets are increasing being used in the healthcare sector.
His clinics are already using a custom built internal iPad app (you won’t find it on the App Store) to visually illustrate via 3D models to their patients the nature of their bone or joint injury. The objective of this app wasn’t for some bling, but to help patients better understand where they’ve injured themselves and how the prescribed course of action to heal will affect the injured area.
All in all, their app will improve and speed up the healing process experienced by their patients. And that’s a step in the right direction. ;)
